How admatchly works
With the software admatchly you can dynamically adapt the statement of a landing page exactly to the advertisement or keyword. Your keywords, your ad text & your landing page are matched to each other ⇾ 100% Message-Match.
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Frequently Asked Questions (FAQ)
- What is Dynamic Keyword Insertion (DKI) or Dynamic Text Replacement (DTR)?
DKI and DTR are mostly used synonymously and stand for the dynamic adaptation of contents of an ad or landing page to the intention of a user, such as the exact search query on Google. The aim is to improve the message match between search query, ad text and landing page content. The optimized message match increases the relevance of the landing page, which should lead to an increase in the conversion rate on the one hand and to more favorable click prices by increasing the quality score on Google Ads on the other. The visitors are sent to URLs with integrated GET parameters. The GET parameters are used as triggers for the dynamic rules and content modifications. With admatchly you can create and manage any number of content modification rules for each GET parameter and its values. For example, if you pass each keyword posted to Google Ads, you can make content modifications for each individual keyword and transfer this keyword to your landing page in the customer's preferred language or expression, or specific content.
- What can I achieve with DKI/DTR?
In various tests we were able to achieve conversion rate increases of up to 35% (based on the complete campaign) with Dynamic Keyword Insertion or Dynamic Text Replacement. In individual ad groups or for individual keywords, increases of 200 to 400% are also possible. In addition, the quality score e.g. in Google Ads should increase and you should achieve lower click prices. Unfortunately, this second aspect cannot be tested and evaluated exactly, since an A/B test cannot be implemented methodically and measurable within Google Ads. However, in addition to increased conversion rates, we regularly observe an increase in quality scores when using DKI/DTR.
- Can I run admatchly with my content management system?
Yep. admatchly can be run on any HTML-based page. If you can integrate the implementation code, you can also use admatchly.
- What is a admatchly project?
You need one admatchly project per domain on which you want to run admatchly. If you have 5 websites on 5 domains you need 5 activated projects. You can use admatchly on as many subdomains of a domain as you want.
- What does "landing page view" mean?
A "landing page view" is a page view of a page modified by admatchly. The system only counts calls on which modifications have actually been triggered.
- Can I test admatchly for free?
Yes, of course. You can create a free admatchly account and test admatchly for 14 days for free. After that we hope to have convinced you of admatchly.
- Can I integrate admatchly via the Google Tag Manager?
Yes, the admatchly code can be integrated via the Google Tag Manager or another tag management system. However, for even faster loading times and lower latency, we recommend to integrate it directly on your site. The Anti-Flickering-Script should be implemented directly on your site.
- How can I cancel admatchly?
You can cancel your subscription at any time by clicking on the button "cancel admatchly" in your account settings. admatchly will be available until the end of the current accounting period. Please note that your data will be deleted 1 month after termination.
- Where is admatchly hosted?
Your support request
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