How admatchly works
With admatchly software you tailor the statement of your landing page dynamically exactly to fit the ad and the keyword. Your keywords, ad text and landing page are exactly matched. This gives you a 100% message match campaign.
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Frequently Asked Questions (FAQ)
- What is Dynamic Keyword Insertion (DKI) or Dynamic Text Replacement (DTR)?
DKI and DTR are mostly used interchangeably and stand for the dynamic adjustment of contents of a website or landing page on the intention of a user, such as: For example, the exact search query on Google. Goals are an improvement of the message match between search query, ad text and landing page content. The optimized message-match increases the relevance of the landing page, which should lead on the one hand to an increase of the conversion rate and on the other hand to lower click-through prices by increasing the quality factor of Google Ads. Visitors are sent to URLs with built-in GET parameters. The GET parameters are used as triggers for the dynamic rules and content modifications. With flextags you can create and manage any rules of content modifications for each GET parameter and its values. If you z. For example, if you submit any keyword that's posted to Google Ads, you can make content modifications for each keyword and include that keyword in your preferred language or phrase, or specific content on your landing page.
- What can I achieve with DKI / DTR?
In various tests we were able to achieve increases in conversion rates of up to 35% (relative to the entire campaign) with Dynamic Keyword Insertion or Dynamic Text Replacement. In individual ad groups or for individual keywords, an increase of 200 to 400% is possible. In addition, the quality score for example, Google Ads will increase and you will get lower cost-per-click prices. Unfortunately, this second aspect can not be exactly tested and evaluated, as here an A / B test is not methodically clean and measurable within Google Ads. However, in addition to increased conversion rates, we regularly observe an increase in quality score when using DKI / DTR.
- Can I use admatchly with my content management system?
Yep. admatchly can be run on any HTML-based site. If you can integrate the implementation code, you can also use admatchly.
- What is a admatchly project?
You need a admatchly project per domain on which you want to operate admatchly. Do you have 5 websites on 5 domains you need 5 unlocked projects. You can use admatchly on as many sub domains of a domain as you like.
- What does "landing page view" mean?
A "landing page view" is a page view of a page modified by admatchly. The system counts only pageviews with modifications triggered by admatchly.
- Can I test admatchly for free?
Yes, of course. You can set up a free admatchly account and try free for 14 days admatchly. After that we hope to have convinced you of admatchly.
- Can I integrate admatchly through the Google Tag Manager?
Yes. The admatchly code can be integrated via the Google Tag Manager or another tag management system. However we recommend an integration directly on your side for faster loading times and latency. The anti-flickering script should definitely be implemented directly on your site.
- How can I cancel admatchly?
You can cancel your subscription at any time by clicking on the button "cancel admatchly" in your account settings. admatchly will be available until the end of the current accounting period. Please note that your data will be deleted 1 month after termination.
- Where is admatchly hosted?